You got into business because you had a passion that you loved doing not because you wanted to run a business.

Does this sound like you?

I want to find more leads through Instagram.

I feel stuck in a rut in my business and need to get re-inspired.

I wish I could connect with more professionals inside my industry

I am booking clients but I want to book more of my ideal client.

I want to feel inspired by my brand instead of embarrassed.

I want to improve the way I run my business and my client's experience. 

I need someone to help me figure out what's the next best move for my business growth.

As entrepreneurs, we understand the struggles you're facing.

How you'll feel after the workshop

I look as confident and professional as I feel.

I know exactly who my target audience is and how to reach them.

My business is bringing in more revenue than ever before and I feel more secure.

Instagram is my number one source of leads.

I have a network of industry professionals who support me and my business.

I have a custom plan of action to put into place.

Everyday is easier because I have systems and workflows in place.

My client's rave about my service because they had an amazing experience.

Yes, i want that

who this workshop is ideal for

Experienced wedding industry professionals such as, but not limited to, Event Planners, Venue Owners, Hairstylist, Makeup Artists, Florists, Wedding Coordinator, Bridal Consultant, etc.

Wedding Industry Professionals that want to be involved in the process of strengthening their brand.

Wedding Industry Professionals that want to network with other business owners in an upbeat, collaborative environment

Business owners that believe in community over competition.

If you consider yourself an extroverted introvert.

A Brand and Marketing Workshop for the Introverted Extrovert Wedding Professional.

do not attend this workshop if any of these apply to you...

New business owners that who haven't had any clients yet

Business owners that do not want insight from their peers or professionals

Anyone who doesn't enjoy upbeat or collaborative experiences or environments

Business owners that don't believe in the philosophy 'Community Over Competition'.

that's not me - sign me up!

what to expect

During the Sparked Workshop, you'll work one-on-one with a designer, strategist, and photographer, to help you understand the business side of things.

 You'll get the opportunity to sit down with a brand strategist and have them create a custom strategy to achieve your goals. You'll also receive headshots from our professional photographer, along with a lot of other valuable takeaways.

You'll also get the opportunity to network with like-minded business owners and have an active role in building your brand while saving money on hiring a graphic designer, photographer, stock imagery, and marketing courses.

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Takeaways

THE FOLLOWING ARE THE AWESOME CONTENTS YOU'LL TAKE AWAY AT THE CONCLUSION OF THE WORKSHOP

NETWORKING + A LUNCH EXPERIENCE

This workshop is designed to give you valuable time to network and get to know your peers. We will be providing a catered lunch experience, where we will be sitting down together to enjoy delicious food and drinks while getting to know one another. Our support and netowrking is continued after the workshop through an exclusive Facebook Community only for past Sparked participants.

Brand Strategy Session

During the workshop you'll get designated time to sit down with Amanda, our Brand Strategist and Stylist, to go over your brand identity. Together we will work to create an Ideal Client Profile and discuss how to position yourself within your niche market. During this time you'll get the opportunity to ask any questions and get advice from a brand expert.

Ideal client profile

Your Ideal Client Profile is a clear description of who your target audience is (people who will actually invest in what you have to offer). During the workshop, you’ll learn more about what that looks like in your business during your one-on-one with Amanda. You’ll then work together in a collaborative environment to create your brand’s Ideal Client Profile in order to achieve more focused and streamlined marketing in the future.

Professional headshots

While attending the workshop, you’ll have an opportunity to have professional headshots that are in line with your brand completed by Cassie. Headshots, when done professionally (no selfies allowed), can make your business come across as more professional. You’ll be provided with three high-quality images that can be used in all your marketing efforts.

defined client experience

At the workshop we will discuss how your overall brand and brand voice dictates how you interact with your clients. We will discover your workflows and how to give your clients an overall better experience. When you give your clients a memorable experience they are more likely to become raving fans and spread your name like wildfire.

 facebook group and gifts

At the start of the workshop you'll receive special gifts that vary from workshop to workshop. After the workshop, you'll have the opportunity to join our exclusive Facebook group only open to past Sparked Workshop participants. In there, you'll receive continued support and the ability to have continued conversations.

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What will be covered

brand vision

+ Clarify overall goal for your business
+ Define your vision for your brand

What will be covered

ideal client

+ Find who is your specific target market
+ Create an Ideal Client Profile (ICP)
+ Understand how to market effectively with your ICP

What will be covered

Instagram marketing

+ How to grow your business using social media
+ Learn about Instagram marketing techniques
+ How to maintain a consistent brand presence on social media

What will be covered

brand strategy

+ How to stand out in a saturated market.
+ Discover your 'secret sauce'.
+ Learn the art of finding and connecting with your ideal client

What will be covered

workflows

+ How to create systems that make your business run smoother
+ Creating templates that can be reussed

What will be covered

client experience

+ How your brand voice changes how you communicate with your clients
+ Discover what makes your experience unique

Opened my mind...

"The Sparked Workshop got me thinking critically about who I wanted to work with and how to reach them! It opened my mind to consider that my ideal client may not be the obvious choice. Amanda and Cassie were so great!"

-- Lucy Struve, Owner of Lucy Struve Photography

HELPFUL WAYS TO FURTHER MY BUSINESS.

"I loved attending the Sparked Workshop! I met so many awesome creative entrepreneurs and learned helpful ways to further my business. Looking forward to the next one!"

-- Regina Collier, Owner of Queen Friday Photography

GREAT ENVIRONMENT TO NETWORK

"The Sparked Workshop was a wonderful opportunity to not only learn more about how to better my business, but was mainly a great environment to network with new creatives and hear their perspectives. It was a creative atmosphere where everyone was free to share their ideas!"

-- Madeleane Deaton, Owner of Pais + Haze Creative Co.

your workshop hosts

Amanda Shuman

BRAND STRATEGIST AND STYLIST
Carrylove designs

Amanda started crafting brands over three years ago. She took her passion full-time in early 2017 after being fired from her corporate marketing position. Within 6 six months of going full-time she was able to replace her corporate salary. Today, she is passionate about helping other creatives leave their 9-to-5 and start chasing their passion. When she's not crafting brands, you can find her outside somewhere exploring with her husband and their one-year-old daughter.

Cassie edens

Professional photographer and instagram expert
Effjay photography

Cassie has been photographing people professionally since 2010 and weddings since 2014. She has a special place in her heart for one-on-one portraits and the confidence boosting power of a good headshot. When she’s not photographing or editing, you may find her crafting, hiking, or spending quality time with her husband and their 2 fur-childen.

Allie Yackel

workshop photographer and support
veils and tails photography

Allie has been a database and financial consultant since 2010. She also has a flair for the creative and has been running a pet and wedding photography business since early 2015. She believes in using her photos to tell individual love stories and getting to know people over a hot cuppa joe. When she's not spending time on the computer, she either working on her water garden or spending time with best-friend-turned husband and their three crazy pups.

We would love to hear from you!

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A Brand and Marketing Workshop for the Introverted Extrovert Wedding Professionals